19 November, 2008

Making A Presentation

When it comes to good movies, how many of us can actually remember them based on their twists? When was the last time you actually saw a film and had it stuck to the back of your mind for days, weeks and even years, up till this moment? I am certain by now most of the world’s movie going population have feasted their eyes on the movie “Six Sense”. Can you remember the storyline and the events that led up to the movie’s breath-taking climax? I personally liked the movie and I thought the entire movie was well-paced and did not fall short of its premise.

Now imagine making a presentation to market your products or services the same way. Similarly, a strong presentation should have a strong, great plot. Be it a live presentation at a podium or a deftly created Powerpoint presentation, it will appear to be more memorable if you treat it like your own award-winning movie. What you need is a strong hook that pulls your audience right into your story, a series of key elements (or product/service benefit) that will build the climax and finally an ending or conclusion that will sell your audience straight on the spot!

Now the next time you want to create your own marketing presentation, imagine being a director and winning at your very own marketing presentation Oscar!




Filed Under: General Marketing, Presentations


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