Sometime last week, I was on my way out to run important errands when I was inundated with calls from a pesky insurance agent who was trying to sell me the latest package with excellent Personal Accident coverage. I explained to him nicely that I was unable to continue the conversation but he stubbornly persisted. I had little choice but to slam down the phone and proceeded with my errands.
Later on I sat down to think about what happened earlier on. When it comes to marketing your products or services, how far do you really understand your customers? Do you really know the agony and pleasure they go through daily? What about how your products or services can help alleviate their pains and whether they will take to it like bees to honey? The answer might be a resounding yes but how often did you personally spend time to fully comprehend your customers’ needs?
You need to ask your customers if there will be drastic changes to their lives if they no longer purchased your goods or services. Get their feedback and ask if they would also recommend your company to their friends and family, and if not, why? You can also ask them what it takes to recommend your products or services to people that they know.
Generating profits might be the first agenda on every company but understanding your customers and getting to know their wants (as well as their don’t-needs) are essential to a marketer’s success.